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How Websites Are Built

This is how websites are usually built:

  1. You have an idea.  You call up a local website design company that you find in the phone book.  You talk to a salesperson who is very nice.  They show you their portfolio of sites, and everything looks very good.  You decide to hire them.
  2. First they make a sitemap of your site, and then one of their designers comes up with some designs to propose to you.  Eventually you find a design that you like, so you approve the rest of the work.
  3. They start putting the design together so that it will be more than a piece of artwork.  Eventually they are able to show you your site as it will look in a browser.  Unfortunately some parts of the site don't look right in the browser you are using.  There is still some things that need to be fixed, so you wait some more.
  4. Soon they fix the bugs, and it looks right in all of the browsers.  Unfortunately there is nothing but a bunch of Latin on the site, and none of your customers can read Latin.  You ask the designers about this, and they inform you that this is known as "Lorem Ipsums", which is a way of filling in a site with dummy content so that you can see text.  You tell them, "no problem, I will give you some content for the site".  You email them a Word document with lots of content in it.
  5. As soon as they can, they insert the content that you emailed them.  Unfortunately, you now notice that there are some typographical and spelling errors that you didn't notice when you wrote it before.  You tell them about it, and they promise they'll fix it promptly.
  6. Eventually the content gets edited, and your site is ready!  You are very happy, and tell everyone you know.
  7. Time goes by.  You realize that you would like to add some content, and improve some of what is already there.  You call up the web design company, and tell them you would like to change some things.  They tell you, "that is no problem, we will do it as soon as we can, but you should know that we are very busy right at the moment, so it may take some time to get to it."  You wait some more.  Eventually they change the content for you.  Fortunately this time there were no errors to fix.
  8. More time goes by.  You realize that most of the people who find the site are not able to find you through the search engines.  In fact, most of the people who see your site go there because you told them about it.  You call up the web design company again.  The first person you talk to doesn't seem to know very much about search-engines, though they do say something about meta tags and stuff.  Eventually you talk to someone that seems to know what they are talking about (you've never spoken to this person before).  They inform you that for an additional fee, they can optimize your site so that people can find you more easily through the search-engines.  Although they sound like they know what they are saying, you have no idea how truthful they are being with you.  You are not sure what to do.  You wish that they had informed you of some of these things when the project had started.  Also, you want to change some of the content again.  There is a fee every time you ask them to make a change, so you haven't been writing content as often as you should.  You wish there was an easy way for you to edit the site yourself.  The site looks nice, but it really hasn't turned out to be as useful as you thought it would be.  It was very expensive, however.


The way the Wayfarer works is completely different to this.  Chances are your local web design shop has only one or two people that know anything about code.  Almost all website companies are design driven, website manufacturing companies that don't really care about what they are producing, as long as they are able to make your budget fits their needs.  They think less about the customer's needs than their own needs, not because they are bad people, but because they have a forumla that has worked for them for years, and there is not a need for them to change.  They still produce sites that are largely unmanageable by their customers, which forces people to come back to them to edit the content.  These sites often outgrow their usefulness, because they are not manageable enough to grow and thrive: when search engines look for fresh content, they don't find anything, which causes search rankings to slip.

Unlike your average web design shop, Wayfarer operates with very little overhead, and yet has huge pools of resources that we can pool together to build websites.  Instead of being design driven, we are development driven. What this means, is that we have more programmers on hand than we do designers.  Wayfarer can exist in a more efficient manner than almost any design shop, because we are instantly connected to a huge pool of freelancers that can do almost any task for us if we aren't ready immediately.

Because we are development oriented, we care a lot about the code base of the sites we create.  Sites are created with search engines in mind, with properly structured HTML, made to be visible to Google, Yahoo, and MSN from the start.  We don't think of our jobs as being a part of an assembly line, and won't treat your site like it is just a product to be sold as quickly as possible.  We care a lot about what we're creating.

Also, almost every single site we create has at least some management capabilities built into it.  This means you may easily log into and edit your site content yourself, through your web browser.  We make things as easy as possible, so that you can write articles and promote your site without having to call us every time you need something new.  You don't want to do that, and honestly, we don't want to deal with your content past the first edition.  We do, however, have access to professional writers if you don't have time to write content, but that is another story altogether.

Much like a doctor, who must treat a whole person when he or she practices medicine, we treat websites as a whole product, in which every part of it must function together in a manner that is useful to the customer and our customer's customers.  Making a site look nice is not even half of the job to us.  Making a site function beautifully is the real art we strive to achieve.

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